GeneThera Developing Marketing Plan for Mad Cow Testing (Market Wire via Yahoo! Finance) GeneThera, Inc. announced today it is developing a comprehensive marketing program for its Mad Cow testing kit for use within the United States. The marketing campaign will be designed to build brand awareness with the ranchers and slaughterhouses as well as reinforce the need for to test all cattle for Mad Cow. The United States slaughters approximately 35 million cattle per year. [News Source]